Behind the Design: Hope Road x King Tide Coffee Lager 🍺

It’s always rewarding to see the final product, but let me take you on a quick journey through how this design came to life ✍🏻.

Like most of my projects, it all starts with putting pencil to paper, sketching out all the wild ideas bouncing around in my head—good or bad. Not every concept hits the mark right away (just like some of my jokes), but that’s part of the creative process.

Once I’ve worn the pencil down, I clean up the top three designs (or so I think). These drafts then go off to the client—this time, the amazing team at @hoperoadespresso—where we refine what’s working and what’s not. After their feedback, we get to work on the hero design, which becomes the final version you’ll see on a can, t-shirt, or whatever the project calls for.

So, without further ado, I present to you the Hope Road x King Tide Coffee Lager 🍺.

Huge thanks to the legends at Hope Road, King Tide Brewing, and Sam for bringing this project home! 🤘🏼🤘🏼

#beercandesign #coffscoast #coffsharbour #localbrewery #coffeelager #brewerydesign #freelanceillustrator